Nike

World Basketball Festival

This spot was created at Buck with Nike for the World Basketball Festival in New York. I got to help in many ends, from 3D Animation to Cel Animation. Good times.


Credits

Director
Buck

Executive Creative Director
Ryan Honey

Executive Producer
Maurie Enochson

Producer
Eric Badros

Production Coordinator
Ashley Hsieh

Associate Creative Director
Jeremy Sahlman

Art Director
Joe Mullen

Designer
Joe Mullen

3D Modelers
Rie Ito
Ivan Sokol
Jens Lindgren
Ana Luisa Santos
Claudio SalasMe
Jaime Klein

3D Texturers
Ana Luisa Santos
Jaime Klein
Jorge Canedo
Ivan Sokol

3D Riggers
Jens Lindgren
Matt Everton
Joel Anderson

3D Animators
Matt Everton
Steve Day
Alessandro Ceglia
Claudio SalasMe

2D Animator
Jorge Canedo

Cel Animators
Alessandro Ceglia
Regis Camargo
Will White
Kendra Ryan
Claudio SalasMe
Stephanie Simpson
Jenny Ko

3D Lighters
Jens Lindgren
Ana Luisa Santos

Compositors
Moses Journey
Claudio SalasMe
Jens Lindgren

Music & Sound Designer
John Black / CypherAudio

Nike Creative Director
Ray Butts

Nike Art Director
Michael Spoljaric

Nike Executive Producer
Pat Hellberg

Nike Producer
Craig Smith

Nike Production Organizer
Alana Spears

Character Designer
Saiman Chow

Typographer
Sanderson Bob
Rami Niemi


Behind The Scenes

For this spot we first animated characters in Maya and then traced them in Flash. The right one is 3D and left one is Flash.
This spot was also custom-made for screens in Times Square in New York. The lower one shows what it looked like in Times Square.